Vodafone UK’s wholesale division has today announced a partnership with Teleena to sign up mobile virtual network operators (MVNOs) aggregating them onto Vodafone’s network.
The arrangement will make it simpler for MVNOs to launch their services in the shorter term. Teleena’s existing next generation platform will now also offer bespoke voice, messaging, data and billing services for both pre-paid and post-paid segments in the UK.
The move sees Vodafone follow the example of other networks in signing a deal with an MVNO aggregator. Orange partners with Transtel, 3 partnered with X-Mobility in June 2009 and T-Mobile signed a deal with Middle East company Viacloud in January this year.
As an intermediary between Vodafone UK and the MVNOs, Teleena will handle the enhanced proposition management and technical needs of the MVNO, leaving the MVNO to focus on marketing, sales and customer management.
The Vodafone and Teleena partnership means that new MVNOs will be able to benefit from the combination of Teleena’s state of the art, flexible platform and the quality of Vodafone’s network. The partnership will add to Vodafone’s existing MVNO partnerships with ASDA Mobile, BT Mobile, Lebara, Talk Mobile and Truphone.
Tim Stone, Director of Business Development and Wholesale, Vodafone UK said: ‘This new relationship demonstrates Vodafone's commitment to the wholesale market and supports additional growth in our already successful wholesale portfolio. There is room for differentiated players offering mobile services that target specific customers with specific needs.’
Timo Smit, CEO of Teleena said: ‘Vodafone’s support for the MVNO market and its high quality network were important elements for Teleena to engage in a partnership with Vodafone UK. Due to the high level of potential customisation that Teleena’s platform can offer, we can continue to provide guidance and support for new services and applications. We are looking forward to bringing a variety of new partners into our MVNA activities.’