5/14/2010 5:24:00 PM
Vodafone CEO slams 'Everything Everywhere'
Vodafone chief Guy Laurence slammed Orange/T-Mobile's
Everything Everywhere moniker this week.
The new name brought a withering response from arch rival
Vodafone. Laurence told Mobile: 'I wasn't surprised that they
called it Everything Everywhere as my view is that they are all
over the place.'
Everything Everywhere responded to Laurence's remark in a
similarly tongue-in-cheek style.
A spokesperson said: 'Once our networks are fully combined we do
expect to have coverage all over the place so we are delighted to
see our competitors taking note.'
Laurence's remark is in keeping with Vodafone's increasingly
provocative stance. Late last year it launched a cheeky
recruitment campaign 'See Red' which played on Orange staff's fears
of the imminent Orange/T-Mobile merger.
The campaign saw Vodafone recruitment ad vans parked outside
Orange's Bristol headquarters encouraging Orange staff to move to
A Vodafone spokeswoman told Mobile: 'That was Guy's idea