5/18/2010 11:01:00 AM
Standard Chartered ditches Blackberry for iPhone
Standard Chartered has ditched RIM's Blackberry in favour
of Apple's iPhone, signaling Apples' increasing threat to
Blackberry in the business space.
The strategy will see thousands of bankers migrating onto the new
phone as part of a group-wide initiative which saw it begin to
move its corporate email services about a month ago. The bank has
75,000 employees, although it is unclear how many are issued with
Neil Mawston, director at Strategy Analytics, said the move
reflects the increasing competition in the business sector
that Blackberry faces from Apple and Nokia, which is pushing its E
'It is a sign that Blackberry needs to up its game,' he said,
adding: 'Web browsing is becoming just as important as email and
the web browsing experience on Blackberry is quite poor.'
RIM is hoping to address this deficiency with the imminent launch
of the Blackberry OS 6.0 which promises a better touch screen
Mawston said: 'Standard Chartered is a small player in the scheme
of things in the City. However any bank moving away from
Blackberry to Apple will concentrate minds at RIM.'