Discount apps and those featuring voucher codes for money off products and services are the most requested apps among UK consumers, according to a new survey by LG Electronics. One in four people rate these kinds of apps as their top must-download even if they have to pay for them first.
The survey from LG was carried out to support the launch of the new LG Optimus (GT540) handset (pictured), the second app-enabled LG mobile phone, which runs on the Android operating system.
Practical apps are the most wanted despite the vast number of gaming, entertainment and quirky apps on offer. Often the most downloaded apps, including the iPint app, were rated the most useless.The five most wanted app types are:
- Apps that save you money (25%)
- Apps that save you time (9%)
- Apps that help you stay physically and mentally fit (9%)
- Apps that help you shop for dinner (8%)
- Apps for gaming (6%)
The research calculates that the UK spends £422.2m on mobile software applications each year. The figure is based on the survey result that the average smartphone user spends £3.20 per month on apps and that there are approximately 11 million smartphone users in the UK.
Paul Trueman, marketing director at LG, a global leader and technology innovator in mobile communication comments: ‘This research has provided us with some very interesting insights into the app likes and dislikes of the nation. There is clearly a huge appetite for the continued development of apps and a hunger for even more innovation.’