Carphone Warehouse has dropped its app store name, SnappLife, and instead with software company HipLogic has launched an application interface called HipLogic Live.
The move will allow the UK’s largest independent mobile phone retailer to deliver access to mobile content and services to its customers through most Nokia handsets, Windows Mobile and later, Android.
HipLogic Live is a free application that connects people to social networking sites such as Facebook and Twitter, and media content from providers such as Sky News and Sports. It also offers an app store with access to game titles and additional real-time content.
Last May, Mobile revealed that Carphone would launch a branded application store with HipLogic, in a bid to engage its customers in the growing market.
The service is similar to Google’s Android Marketplace, where any developer can create and upload applications onto the platform.
HipLogic comes pre-installed on handsets. The application also serves as an ‘affinity tool’ to better manage and build customer relationships for Carphone, so the retailer can ‘keep in touch’ and ‘maintain brand connection’ with its customers.
‘Our customers are increasingly looking to use their handsets to access the latest content, so we’re delighted to partner with HipLogic on this initiative,’ said Tom Guy, head of digital services at Carphone Warehouse.