The European Commission (EC) has laid out plans to cut international roaming prices so low that users will not notice when they cross the boarder.
The body laid out its Digital Agenda, part of the Europe 2020 strategy, this week.
Among the plans is a target for increasing access to broadband services and spectrum harmonisation.
It has targeted universal access to broadband in Europe, at 30Mbps by 2020, with at least half of households on 100Mbps.
The EC said: ‘Very fast internet is essential for the economy to grow strongly, to create jobs and prosperity, and to ensure citizens can access the content and services they want.’
Commission vice-president for the digital agenda Neelie Kroes, said: ‘We must put the interests of Europe's citizens and businesses at the forefront of the digital revolution and so maximise the potential of Information and Communications Technologies (ICTs) to advance job creation, sustainability and social inclusion.
‘The ambitious strategy set out today shows clearly where we need to focus our efforts in the years to come. To fully realise the potential of Europe's digital future we need the full commitment of Member States, the ICT sector and other vital economic players.’