Nokia and Yahoo have forged a strategic alliance to
leverage each others strengths in e-mail, instant messaging, maps
and navigation across mobile phones and computers.
As part of the alliance Nokia will be the exclusive, global
provider of Yahoo's maps and navigation services, integrating Ovi
Maps across Yahoo properties, branded as powered by Ovi.
Under the alliance, Yahoo will become the exclusive, global
provider of Nokia's Ovi Mail and Ovi Chat services branded as Ovi
Mail / Ovi Chat powered by Yahoo.
Nokia and Yahoo also plan to work on ID federation between their
services, beginning by making it easy for people to use their Ovi
user IDs across select Yahoo properties to easily access the
online content and services they need.
'Delivering great user experiences -- both online and on your
mobile - is what this alliance is all about,' said Olli-Pekka
Kallasvuo, CEO, Nokia. 'We're enabling millions of Yahoo customers
in key markets including North America to discover the unique
capabilities that Ovi Maps brings.
'Similarly, Yahoo's online
expertise will bring exciting mail and messaging enhancements to
millions of Ovi Mail customers across almost every country around
the world, many of whom will have their first Internet experience
on their mobile.'
Carol Bartz, Yahoo CEO said: 'We're excited to expand the reach of
our best-in-class Mail and Messenger services, bringing
personalized experiences to more people across the mobile web,
particularly in emerging markets where we are seeding the next
generation of Yahoo users.
'At the same time, we believe Nokia's
strength and continued investment in maps and navigation will
greatly enhance our existing products, enabling us to focus on
areas that are core to our business.'
Co-branded service offerings are expected to become available
from the second half of 2010, with global availability expected