TalkTalk to boost ARPU via mobile

TalkTalk to boost ARPU via mobile

Broadband and fixed-line provider TalkTalk will seek to increase ARPU through the launch of an MVNO and plans to start providing TV services.
The business, which was separated from Carphone Warehouse in March this year, published its results for the full year ending 31 March on 11 May.

On the same day, TalkTalks top management team attended a strategy day. Chairman Charles Dunstone, CEO Dido Harding, group commercial director David Goldie and executive director of commercial Tristia Clarke laid out future objectives for the company, including increasing customers ARPU.

The company recently reported broadband customer ARPU of £23.60, indicating 4.2% year on year growth from its previous £22.65.

Clarke, who has previously worked for Best Buy and Carphone, said at the strategy day that TalkTalk is looking to re-contract customers through 'upselling and cross-selling new products and services'.

'In the summer we will launch an MVNO, which will offer good value for mobile voice and mobile broadband', she added. TV services are set to follow.

The aim of the new services is to increase customer loyalty and raise ARPU to between £24 and £25 per month.

After the demerger in March, TalkTalk opened a customer experience centre in London, aimed at allowing customers to use TalkTalks products and access technical support.

Written by Mobile Today
Mobile Today


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