T-Mobile targets Android market share

T-Mobile targets Android market share
 T-Mobile wants to be the network of choice for Android smartphones, T-Mobile head of postpaid devices Richard Hynes told delegates at the Fonehouse conference.

The operator is launching four new Android handsets in the next quarter – including the HTC Wildfire – as part of its plan to grab share of the Android market this year.

Hynes said: ‘Our key strategic imperative first and foremost is to be the network of choice for Android.’

He said T-Mobile would leverage the legacy of the G1 to build its Android share. Launched in October 2008, the G1 was T-Mobile’s most successful launch, making over 110,000 connections.

‘T-Mobile is the operator with the highest base of Android customers, with 23% of market share. We want to build on that legacy,’ Hynes told delegates.

The operator is looking to create ‘a family’ of Android devices this year, said Hynes, adding that it has ‘high hopes’ that the HTC Wildfire will perform at least as well as the HTC Desire, which he said had outperformed all expectations.
Written by Mobile Today
Mobile Today


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