Vodafone chiefs to target increased market share

Vodafone chiefs to target increased market share

Vodafone management bonuses will depend on increasing revenue market share in the next two years as part of a ‘rebalancing’ of performance targets.

The operator announced in its annual report yesterday that taking share from its rivals would be an integral part of its strategy from 2010 to 2011.

A Vodafone spokesman said: ‘We are rebalancing some of the performance targets in the short term to increase market share in the key countries. The UK is part of that.’

Top management's 2010 to 2011 bonus will be based on revenue and competitive performance assessment, free cash flow and operating profit.

The report said: ‘At the start of the year, a key focus for the company was the generation of cash flow. As the focus now moves more to growing revenue and market share, the weightings have been modified for the coming year to appropriately reflect this change.’

Written by Mobile Today
Mobile Today

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