UK operators may use the iPhone 4 to lift unlimited data tariffs, halting the strain currently on the networks.
The move would follow US operator AT&T, which has already stopped offering unlimited packages.
CCS Insight analyst, Ben Wood, said: ‘We have seen AT&T lift unlimited data tariffs, and European operators may use the iPhone 4 to up data tariffs.’
Apple’s iPhone 4, launched today, will be available from 24 June. It will launch in 88 markets by the end of August – ‘the quickest-ever distribution for Apple’, said Wood.
Wood said: ‘We believe it will be increasingly difficult for Apple to differentiate with so much competition in the market. However, this will be a very successful device and could be the most successful iPhone ever.’
‘It looks like early indication on prices are that it will follow the 3GS pricing so is not a premium product,’ he added.