Vodafone’s Devine appointed Mobile Phones Direct MD

Vodafone’s Devine appointed Mobile Phones Direct MD
Former Vodafone consumer chief, Tom Devine, has been appointed as MD for online retailer Mobile Phones Direct. He will take on the role on 1 July.

Mobile Phones Direct is a T-Mobile and Vodafone specialist and also operates Nokia retail stores throughout the UK.

Devine, who will report to the retailer’s CEO Karl Borges, is tasked with expanding the business.

Three months ago, a major restructuring of Vodafone’s consumer team saw Devine, the director of consumer sales, and retail director Terry O’Brien made redundant.

Devine’s role, which included direct channels, online, telesales and indirect channels, was split between Mike Durbridge and Nick Birtwistle.
Written by Mobile Today
Mobile Today


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