ZTE to grab share for top three spot

ZTE to grab share for top three spot
ZTE is targeting a 10% share of the UK handset market and a 70% share of the UK mobile broadband market by 2012.

The manufacturer is also in discussions with a UK operator to supply its own branded phones and is planning to expand its handset distribution into the retail sector.

The three-pronged strategy is part of ZTEs global ambition to become one of the top three handset manufacturers by volume in the next five years.
The Chinese manufacturer has already more than doubled its handset sales in the UK, with its market share rising from 3% in 2009 to at least 8% this year.

ZTEs mobile broadband sales also rocketed from 10% in 2008 to 30% last year. The manufacturer is now on target to corner just over 50% of the UK mobile broadband market share by the end of this year.

ZTE is launching two new Android handsets this year from a portfolio of eight handsets. It will release a similar number of handsets next year with at least two Android phones.

Speaking to Mobile, Wu Sa, ZTEs UK director of mobile device operations, said that the telecoms giant also plans to launch its own branded handsets in selected markets, including the UK to support its aim of becoming one of the top three handset manufacturers on volume by 2015.

As part of the same strategy, ZTE is also keen to expand its distribution into the retail sector. Wu Sa said: It is certainly an area in which we would like to add value.

However, Wu Sa (pictured) insisted that ZTE remained firmly focused on supporting UK operators ODM strategies.

He also revealed that the manufacturer was in discussions with one of the UKs Tier One carriers that prefers not to use its own brand, for ZTE devices. He declined to identify the operator.
Written by Mobile Today
Mobile Today

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