6/10/2010 5:35:00 PM
Orange poised to scrap unlimited data
Orange is poised to scrap unlimited data plans from this summer, Mobile understands.
The network is one of a number of operators expected to follow suit after O2 announced today that it would drop unlimited data for new and upgrading customers when the iPhone 4 launches on 24 June.
Industry commentators had predicted that operators would no longer be able to sustain ‘unlimited’ models as the strain on the networks increased.
CCS Insight analyst Ben Wood told Mobile following O2’s announcement today: ‘No operator can afford to have 3% of their smartphone users consuming 36% of data resources.
’It's going to be interesting to see how O2's competitors react to this. Now 3 has the iPhone maybe it will choose to compete with an unlimited offer for its users.’
Orange did not comment.