6/15/2010 10:42:00 AM
Vodafone launches 360 Android shop
Vodafone will launch a 360 shop for Android with the aim of ‘bringing the 360 shop to popular, market-leading handsets’.
The Android version of the 360 shop will launch on the HTC Wildfire and Sony Ericsson Xperia X10 Mini Pro this summer.
The app store will be marketed as a ‘single destination’ for digital content such as music, videos and ringtones, as well as applications.
Vodafone claims more than 8,500 apps have been published to the 360 Shop, and there are eight European markets with over 100 handsets able to sell 360 applications.
The Android version of the 360 shop has been designed to ensure that customers can search easily for applications they need or are interested in.
Vodafone is hoping developers will make applications across platforms for the Vodafone 360 shop.
Customers who buy applications will be charged through Vodafone and funds from those payments will be regularly transferred to developers.
Vodafone group director of content services, Lee Epting, said: ‘Developers want to know that their app will be seen by consumers, and the 360 Shop on Android has been designed to maximise opportunities for content promotion.
‘Initial data is showing that up to a third of the catalogue gets exposed in a single day. This is a market-leading approach which will allow both customers and developers to get great value out of the 360 Shop.’