6/24/2010 11:07:00 AM
3 undercuts rivals with iPhone pricing
3 has released tariffs for the iPhone and as predicted by commentators has under cut its rivals on pricing across all models of the handset.
The iPhone 4 is currently not available directly from 3 stores, but 3 staff are working in Apple’s 26 UK stores today to help deal with the demand for the new handsets and sell 3 connections.
The iPhone 3GS in the black 8GB model and white 32GB model will be available from all retail stores today (24 June).
3’s pricing on the iPhone 4 significantly under cuts its competitiors. On a 24 month tariff at £30 a month for the iPhone 4 16GB, 3 customers will be able to buy the handset for £99. The tariff includes 500 minutes, 5000 texts, 5000 3-to-3 minutes and 1GB of data.
On the same length and price of contract, for the iPhone 4 16BG, Orange and Vodafone are asking for £169 up front for the handset and O2 customers will have to pay £179. Customers opting for Orange, Vodafone and O2 on a 24 month contract at £30 a month will also have fewer minutes.
3 has been carrying out extensive work on its 3G network. In January this year, the network installed its 10,000th 3G mast and said it hoped to install a further 3,000 by the end of the year.
In in an attempt to grow its customer base, the network was recently re-branded.
3 sales and marketing director, Marc Allera said: ‘There is a demand for this smartphone on a smart network.’
The aggressive strategy adopted by the network in selling the iPhone has been stretched to all models of the iPhone. 3 will be the only network, so far, to offer the iPhone 4 16GB model with no up front payment on a £45 a month tariff for 24 months.