6/24/2010 4:48:00 PM
Mobile recycler ShP wins Middle Eastern recycling deal
Lancaster based recycling firm, ShP Ltd has signed a multi-million pound deal to offer the Middle East its first mobile recycling service.
The company’s consumer brand Mopay.co.uk has partnered with Middle Eastern retailer, Emax, to launch ‘Cash for Mobiles’.
The recycling service will be offered through all Emax ‘big box’ electronics stores in the UAE, Saudi Arabia, Kuwait, Oman, Qatar and Bahrain.
Customers that want to recycle their phones will be able to exchange them for cash instantly. Emax is the electronics arm of the $3.2 billion Landmark Group retail chain.
The handsets will be recycled by ShP Ltd and working phones will be sent to developing nations.
ShP co-founder, Simon Walsh said: ‘Our expansion into the Middle East proves there is huge demand for global mobile phone recycling and as the UK’s first mobile phone recycler we are in prime position to roll out our tried and tested business models worldwide.
‘We plan to recycle three million mobiles a year in the Middle East by 2013 which will dramatically reduce electronic wastage and greatly assist communication in developing nations with old phones being put to use. This is a very exciting time for ShP Limited and will see us consolidate as a genuine global operation.’