6/25/2010 11:31:00 AM
Alcatel predicts shipments surge
Alcatel expects to see a surge in shipments after launching a series of initiatives, including a music partnership and an Android handset.
The manufacturer, which has recently enjoyed success with promotions in conjunction with Carphone Warehouse and The Sun, has seen a huge spike in UK shipments over the past five years. In 2005 it shipped 95,000 handsets, while this year it expects to ship one million – a 952% increase.
Alcatel is now poised to launch the OT-708 Rainbow in collaboration with pop singer Eliza Doolittle. The new handset, which will be available exclusively in black and pink from Phones 4u, will come with a free song pre-loaded onto the phone.
The collaboration and handset mark a new focus for the manufacturer. Alcatel UK and Ireland country director William Patterson told Mobile: ‘Alcatel has never done any endorsements before, but the business has grown dramatically over the last year and we wanted to do something different. We thought that Eliza Doolittle was a perfect fit for our brand.’
The music collaboration is not the only first for Alcatel this year. The manufacturer is planning to launch an Android handset with the aim of breaking into the contract market.
Patterson said: ‘We will have an Android product this year. The way we position our product, we bring aspirational feature sets and design to new price points. We have always done prepay and think there is an opportunity to change with Android.’
Despite branching out into high-end phones, Alcatel will keep an eye on the entry-level segment where it has enjoyed recent success.
Patterson said: ‘In the UK there is still a market for talk and text and we have proved that. Not every consumer wants apps, megapixels and gigabytes and they should not be embarrassed of their phones.’