3 brand chief returns to Australia

3 brand chief returns to Australia
3 UK director of brand and integrated communications, David Bickett, will leave the operator at the end of August and return to Australia.

Bickett, who joined 3 UK four years ago on a secondment, had quickly progressed through the company's ranks. He was initially responsible for retail, including managing 3’s expanding retail portfolio, store design, in-store experience and location strategy.

In January 2009 he was promoted to business development director, in charge of strategic partnerships and wholesale MVNOs.

Bickett has recently led 3’s brand refresh, which was launched in April this year.

3 is expected to appoint someone internally to continue the network’s brand refresh implementation.

Prior to joining 3 UK, Bickett had spent six years with 3 Australia where he was general manager for customer sales.

Before that, Bickett was responsible for establishing Telstra’s retail presence. He has more than 20 years of industry experience and has also worked in Singapore and Japan.


Written by Mobile Today
Mobile Today

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