7/6/2010 9:40:00 AM
Vodafone gives 100% of text donations to charity
pass on 100% of all charity donations made via SMS, the operator announced
UK charities will now receive the
full amount donated by Vodafone customers when they give £1 or more via a five
digit 'short code' number which starts with 70.
it is the first operator to give 100% of SMS donations to charity.
Libby Pritchard, Vodafone head
of corporate responsibility and reputation said: ‘Customers find donating via SMS an easy and simple way of supporting
charitable causes. Now they can do so knowing
that every penny they donate will go to the charity of their choice.’
Foundation chief executive John Low said: ‘This is terrific news. It is
very generous of Vodafone to commit to processing donations for free. Donating
by text is popular because it is instant and easy for donors but in the past
high charges have put donors and charities off. Charities will celebrate this
will still pay their standard rate for the SMS to make the donation.