7/7/2010 10:59:00 AM
GK Telecom poised for T-Mobile distribution trial
GK Telecom has been appointed as a T-Mobile distributor on a trial basis, Mobile understands.
The trial, which is due to start in July, will continue
for six months before the company becomes a fully fledged distributor.
T-Mobile representatives visited GK Telecom the week the trial commenced to train staff how to use its systems and sell its products to dealers.
GK Telecom, which also distributes 3, has its origins in calling card distribution. However, it made the transition to mobile airtime distributor status earlier this year.
If the trial is successful, GK Telecom will be the first distributor to be appointed by T-Mobile in over one year.
GK Telecom will be looking to target geographic areas where T-Mobile has not traditionally had a presence and will recruit dealers as part of that process.
Network director Debbie Young was appointed earlier this year to manage the distributor’s strategy in recruiting more dealers to connect T-Mobile.
The agreement between T-Mobile and GK Telecom was thrown into doubt after the T-Mobile and Orange merger was announced.
It is understood the merger between the pair to form Everything Everywhere created extra barriers to the approval of GK Telecom’s distributor status.
However, sources close to the company indicated that most of the processes preventing the trial from starting have been cleared.
Everything Everywhere has already announced that it will focus on the business side of the market.
Martin Stiven (pictured), Everything Everywhere VP of business, said: ‘The truly exciting bit comes in the second half of this year, when we will operate as one company with one vision and one hell of an opportunity to radically change the experience we offer our customers and significantly shift the power balance of the business market.’