7/8/2010 10:19:00 AM
JAG stores rebranded under Go Mobile name
JAG stores will be rebranded as Go Mobile as the two companies enter a joint venture to take effect in the next few months.
Shebang and Go Mobile MD Iain Humphrey and JAG MD John George inked an agreement for the two companies to enter into a joint venture on 1 July.
As a result, all JAG stores will get the same products as Go Mobile stores, including the iPhone on Orange.
JAG, which previously only connected Orange, will now add T-Mobile, 3 and Vodafone to its portfolio as the rebranding is rolled out.
Go Mobile started selling Vodafone in its stores last month.
Humphrey told Mobile: ‘The JV will take two to three months to evolve. We will be assessing all the JAG franchises and ensuring that they are sustainable on a case by case basis. We will be assessing franchises individually and if they are doing business in the right way.’
The new company, which is yet to be formally created, will have a 114 strong store estate.
The decision to adopt Go Mobile branding came after some notable achievements over the last few months, including securing the iPhone on Orange.
Humphrey said: ‘I think it [the joint venture] is very positive. It is good to see JVs happening with the networks and it makes common sense that we put our skills together and give the businesses every opportunity to be successful.’
JAG stores will initially be the focus as the joint venture moves forward, with five stores in the process of ‘being moved over to Go Mobile’ at the moment.
In 2007, JAG was poised to buy Go Mobile’s retail chain, but the deal collapsed due to differences over the value of Go Mobile.
Humphrey said: ‘The relationship between John and ourselves has remained really tight. As a combined JV it gives us the ability to move forward.’