Samsung joins RIM to hit back at Apple's antenna claims

Samsung joins RIM to hit back at Apple's antenna claims

Samsung has joined forces with RIM in protesting against Apple’s claims that its smartphones suffer similar antenna problems to the iPhone 4. RIM has condemned the claims as 'unacceptable.'

In a press conference last week, deemed a PR disaster by industry analysts, Apple chief Steve Jobs addressed antenna problems with the iPhone 4 by offering a free bumper and a full refund to users of affected iPhones. However, he also claimed RIM's Blackberry Bold 9700, the HTC Droid Eris, the Samsung Omnia II and some Nokia phones suffer from similar problems.

RIM hit back in a joint statement from its co-chief executives Mike Lazaridis and Jim Balsillie.

They said: ‘Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation.’

RIM said it is ‘a global leader in antenna design’ and had avoided designs like the one Apple used in the iPhone 4, ‘instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage.’

The statement added: ‘One thing is for certain, RIM's customers don't need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.’

Samsung also refuted Apple's claims. In a statement the manufacturer said: 'The antena is located at the bottom of the Omnia II phone while iPhone's antenna is located on the lower left side of the device. Our design keeps the distance between a hand and an antenna. We have fully conducted field tests before the roll out of smartphones. Reception problems have not happpened so far, and there is no room for such problems to happen in the future.'

Nokia also issued a statement which said: ‘Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models.’

Analysts said Apple’s decision to tar rivals with the same brush was a PR disaster which would backfire on them.

John Strand, MD of Strand Consulting said: ‘The way Apple handled its Antenna-Gate last Friday was a PR disaster. Attack is not always the best form of defence, and pointing to other manufacturers will just result in its rivals gunning for it.’

Neil Mawston, analyst at Strategy Analytics, said Apple’s admission that there was a fault and its offer of a free bumper and a full refund was ‘a half way house.’

He added that pointing the finger at other manufacturers was ‘below the belt.’ He went on: ‘There is no doubt they will come under fire for pinpointing faults in others’ smartphones.

'The key danger for Apple, however, is whether they are losing heart share which could hit their market share.’

Strand said operators will also be concerned at this latest fault. ‘In many countries operators have to offer two year warranties on these phones. Apple only gives operators a one year warranty. Where does this failing leave operators? It is questionable what returns operators are getting from stocking iPhones. This will make them look again.’

However, Tim Shepherd, analyst at Canalys, said: ‘Apple’s mud slinging was unattractive. However, this was a defensive move since other manufacturers have been taking advantage of the situation by taking hits at Apple since the fault surfaced.’

He added: 'However, naming other vendors is an unwise move because it keeps a story going that Apple would rather go away.'

Written by Mobile Today
Mobile Today

Comments

I believe the iphone has had its day, Apple dont seem to have anything new to offer to are offering broken technology in desperation to be differe ...
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