LG removes layers and top UK roles

LG removes layers and top UK roles

LG has undergone a UK reorganisation, resulting in the departure of head of retail and distribution Steve Fraser and sales director for networks Christine Howard.

It is thought the move is a bid to create a leaner structure, removing the layer between sales director and account manager. LG’s global account manager for T-Mobile, Jim Michel, is currently acting interim sales director.

One LG source said: ‘In the UK, LG has gone for a reorganisation – we took a layer out of the structure.’

Sources claimed that the new structure of the business is natural progression for LG and gives it the chance to reconsider its brand strength.

One source said: ‘LG just does not have an acceptable range of smartphones. The vast majority of its sales are on a £15 a month handsets.’

Last year, LG sold two million Cookies in the UK.

Fraser and Howard are the latest high profile UK figures to leave the business in recent months. Fraser is thought to have left the business to join a new manufacturer that is aiming to launch in the UK this year. It is not known if Howard has a job to go to.

LG has lost a large portion of its senior management team over the last year, including former sales and marketing director John Barton, former COO Ward Crawford, and Jeremy Newing, head of marketing.

It is thought that LG is poised to recruit a new head of marketing. LG did not comment further at the time Mobile went to press.

Written by Mobile Today
Mobile Today


Not really that surprising. LG handsets are rubbish. LG phones feel like kids toys.
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