Smartphones bolster Carphone’s sales

Smartphones bolster Carphone’s sales

Carphone Warehouse has reported revenue up 3.7% for the quarter ended 3 July 2010, as smartphones continued to bolster sales.

Connections at the company’s European arm were down by 1.1% to 2.6 million, due to a reduction in sales of lower value prepay phones.

Carphone said its Wireless World store format ‘continues to perform well’, and that it remains ‘on course’ to reach its target of 100 stores by March 2011.

The company also said the three new Best Buy branded megastores that it has opened in the UK since April had enjoyed an ‘extremely positive’ customer response, although it did not give any figures.

Best Buy UK will open a further three stores later in the year, together with its nationwide on-line platform. It will give guidance on its 2011 opening programme in ‘due course’.

Meanwhile, Carphone’s store numbers in Europe were down slightly, to 2,223 from 2,232 a year earlier.

Roger Taylor, Carphone's CEO, said: ‘We’ve had a good start to the year, meeting our expectations and enabling us to reiterate the full-year guidance we gave in our April strategy update. 

'Our vision of the Connected World strikes a strong chord with customers. They want the powerful communication and connectivity devices that are increasingly available, and value our people’s ability to set them up so that they can “walk out working”.  This theme, coupled with impartial advice, best value promise and informed service runs across all of the Best Buy Europe businesses and is helping to drive their growth and customer loyalty.

He added: ‘In our Carphone stores across Europe, we are benefiting from the increasing penetration and usage of smartphones and the cascading of smart features into phones at all price points.’



Written by Mobile Today
Mobile Today


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