Phones 4u is to launch a branded YouTube channel on Friday 30 July, featuring a daily online magazine show called ‘Bosh’ that will focus on aspects of popular culture.
The show comprises a daily magazine style series of webisodes, which will run for between three and five minutes from Monday to Friday. The company says it will have segments on music, celebrity, events, product reviews and popular topics of the moment.
The channel will also feature product information, TV adverts, and user generated content styled vox-pops, handset unboxing videos and event coverage. Bosh is targeted at Phones 4u’s prime customer demographic of UK based 16 to 24 year olds.
Graeme Ford, head of social media at Phones 4u, said: ‘We’re keen to connect with our customers by giving them genuine user value propositions in the places they choose to spend their time. The new channel is not just about selling phones; it’s about us as a company earning awareness and consideration for the brand, and ultimately a sense of trust.
‘We’re very serious about social media. Our YouTube channel not only fits into a much bigger picture, but gives us a relevant home for our content, which can be seeded and shared further.’
The channel was put together by Punktilio, Phones 4u’s social media agency, which created a bespoke Flash build that places video content in a phone styled interface. A menu drops down to offer users the ability to scroll through content, which is entertainment, information or product based. The channel also links to Phones 4u’s Facebook and Twitter pages and is supported with traffic driving media.