O2 has intensified its assault on the mobile broadband market with the launch of a short-term, low cost mobile broadband tariff.
The £5 a month tariff allows customers internet access for 30 days without being tied in to a long-term tariff.
Under the new tariff customers pay £5 per month and an upfront charge of £19.99 for the dongle. Included in the package is 500MB data allowance each month on the O2 network, plus unlimited Wi-Fi access at hotspots provided by The Cloud and BT Openzone.
Vishal Khakhar, O2’s head of home and broadband marketing, said: ‘We know that customers want to access the internet more and more and are also looking for shorter contracts. By offering this market leading 30 day rolling contract we are giving customers flexibility without having to top up on pay and go.’
The new tariff follows the launch of two Pay & Go Mobile Broadband Starter Kits. The kits, which include pre-loaded dongles that expire in either one or three months, can be used straight out of the box and include unlimited Wi-Fi.
The starter kits retail at £29.99 for 1GB of pre-loaded data with three months expiry or £34.99 for 2GB of data which expires in one month. Customers can top-up their data on line.
Khakhar added: ‘We know a lot of customers would like shorter contracts and want complete freedom to buy data access whenever they need it. Our new mobile broadband starter kits are the perfect way to enjoy internet access when you need it and top-up when your allowance runs out.’
O2 mobile broadband starter kits are available at O2 stores. Customers can sign up to the new £5 30-day rolling contract online or in an O2 store.