Sainsbury's launches mobile charger recycling campaign

Sainsbury's launches mobile charger recycling campaign

Sainsbury's has launched a mobile phone charger recycling initiative which aims to collect and recycle 150,000 chargers by September.

The supermarket will introduce charger recycling banks at the entrances to all of its stores over the next four weeks, from 31 July to 28 August. The initiative is one of Sainsbury's Make the Difference Days, which see stores nationwide campaigning over a specific environmental issue.

It is estimated that there are around 20 million unused chargers lying around in UK homes. In addition, over one million new chargers are bought in the UK each year.

 Sainsbury property director Neil Sachdev said: 'There are millions of old chargers lying around, and local recycling centres already recycle them, but most people are unaware of this. By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill.

‘We're really excited to see how much of a difference we can make. Only 280,000 chargers are currently recycled each year, so if we hit our target of 150,000, we could increase recycling rates by over 50 per cent.

‘This initiative was originally suggested by Sainsbury's colleagues, who are passionate about engaging customers and making it easier for them to lead more environmentally responsible lives.’ 

Sainsbury's already runs a recycling scheme for mobile phones, sat-navs and other devices.

The initiative is being run in partnership with We Are What We Do,  which has launched a website on which customers can see how the collection is progressing over the four weeks for which it is active.

 Nick Stanhope, CEO of We Are What We Do, said: 'Recycling our old phone chargers is a really great thing to do. It can make a huge difference to the environment, it only takes a minute and most of us have at least one lying around in our homes or offices.

‘It is really important to us that people continue to recycle their phone chargers, even after this month long collection at Sainsbury's has ended, which is why the website also provides information on how to find their nearest recycling centre.’

The recycling will be carried out by Valpak, which will collect the chargers from Sainsbury's and take them to a recycling company in Daventry.

Written by Mobile Today
Mobile Today

Comments

I think is is a brilliant idea - imagine all the copper these transformers contain. I am interested in where I can recycle chargers in the future onc ...
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