Sainsbury's has launched a
mobile phone charger recycling initiative which aims to collect and recycle
150,000 chargers by September.
The supermarket will
introduce charger recycling banks at the entrances to all of its stores over the
next four weeks, from 31 July to 28 August. The initiative is one of
Sainsbury's Make the Difference Days, which see stores nationwide campaigning
over a specific environmental issue.
It is estimated that there
are around 20 million unused chargers lying around in UK homes. In
addition, over one million new chargers are bought in the UK each year.
Sainsbury property director Neil Sachdev said: 'There are millions of old
chargers lying around, and local recycling centres already recycle them, but
most people are unaware of this. By running this campaign, we hope to raise
awareness of charger recycling facilities, while at the same time preventing
nearly 40 tonnes of waste from going to landfill.
‘We're really excited to
see how much of a difference we can make. Only 280,000 chargers are currently
recycled each year, so if we hit our target of 150,000, we could increase
recycling rates by over 50 per cent.
‘This initiative was
originally suggested by Sainsbury's colleagues, who are passionate about
engaging customers and making it easier for them to lead more environmentally
Sainsbury's already runs a
recycling scheme for mobile phones, sat-navs and other devices.
The initiative is being run
in partnership with We Are What We Do, which has launched a website on which customers
can see how the collection is progressing over the four weeks for which it is
Nick Stanhope, CEO of We Are What We Do, said: 'Recycling
our old phone chargers is a really great thing to do. It can make a huge
difference to the environment, it only takes a minute and most of us have at
least one lying around in our homes or offices.
‘It is really important to
us that people continue to recycle their phone chargers, even after this
month long collection at Sainsbury's has ended, which is why the website also
provides information on how to find their nearest recycling centre.’
The recycling will be
carried out by Valpak, which will collect the chargers from Sainsbury's and take
them to a recycling company in Daventry.