Vodafone tops 2010 British brand league table

Vodafone tops 2010 British brand league table
Vodafone has topped the list of most valuable British brands, beating Orange, which came fourth, in this year’s brand league table. 

Brand Finance, which puts together the annual list of 50 top brands, has calculated that Vodafone’s brand value is worth 16% of the company’s total value, rising from £17.03bn last year to £17.93bn this year. 

However, it is Vodafone’s performance in foreign markets that has given its brand value the muscle to top the league table this year, according to Brand Finance chief executive David Haigh.  

He said: ‘Vodafone has been growing strongly outside the UK, but it has a tough battle in its home market.’ 

 Vodafone beat last year’s winner HSBC and Tesco into second and third place respectively, with Orange in fourth place ahead of Shell in fifth place. 

Haigh said that although some of the brands, such as Orange, are not British, ‘it doesn’t mean the brand is less British – it is how the brand is actually managed, not who actually owns it.’

Written by Mobile Today
Mobile Today


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