8/4/2010 10:56:00 AM
Talkmobile mulls mobile broadband
Talkmobile is considering the launch of a new mobile broadband service as part of a connectivity led strategy with its parent company, Carphone Warehouse.
The MVNO is working alongside Carphone and its 50/50 joint venture, Best Buy, to provide connected devices, Talkmobile director Paul Layte told Mobile.
He said: ‘We will widen play in Best Buy – we are looking at that at the moment. As the mobile operator in the Group, we are the glue that binds us together. Our business is about connectivity.
‘Best Buy and Carphone are very hardware centred businesses and will want multiple devices connected at the same time. The role that Talkmobile will play is around connectivity – data is obviously an important angle.’
Talkmobile will look at connecting devices such as embedded Sims in laptops and ebooks. ‘That is smarter than dongles off a shelf. We are looking at new ways of aligning things,’ said Layte.
The move comes as Talkmobile, which runs on Vodafone’s network, launched a new pay-as-you-go tariff, Essentials, alongside a raft of new 12 month smartphone contract deals.
The last of Carphone’s ‘Fresh’ customers migrated to its Talkmobile MVNO in February this year as part of Carphone’s strategy to consolidate its entire MVNO customer base.
Layte said: ‘We have been working on putting all the brands into a single brand. This represents our first opportunity to market something new. It’s our first foray post-consolidation. We are trying to broaden our horizons.’
He added: ‘Pay-as-you-go is quite complicated – we saw a gaping hole for a straightforward tariff.’
Initially, the new tariffs will go through the main channels – such as Carphone, Best Buy and online, but that ‘will widen later’.
Layte said: ‘We will release it into the retail estate first and we will market it in the future. It will be sold like any other network in store. We want to explain things right before we do a big push.’
As a business, the company is promoting the Android platform. ‘We have a couple of HTC devices, such as the Wildfire,’ said Layte.
Vodafone and TalkTalk ready MVNO
TalkTalk and Vodafone have entered into partnership to launch an MVNO targeted at TalkTalk’s 4.2 million customer base.
As a result of the deal, broadband provider TalkTalk – which was part of Carphone Warehouse before their demerger in March – will add contract mobile tariffs and mobile broadband to its range of services.
TalkTalk currently offers home phone and broadband services. After the demerger, TalkTalk laid out plans to launch an MVNO this summer.
In February this year, Mobile predicted that the MVNO would be launched on the Vodafone network.