Device sales surge 14% in Q2

Device sales surge 14% in Q2

Worldwide device sales in Q2 2010 reached 325.6 million units – up 13.8% on the same period in 2009, according to analyst firm Gartner.

Smartphone sales accounted for 19% of worldwide device sales, surging 50% to 61.6 million in a year.

Meanwhile, HTC was ranked as the eighth biggest manufacturer worldwide, with shipments up 139.1% year on year as its aggressive branding strategy took hold.

Nokia's device sales reached 111.5 million units in Q2, with a market share of 34.2%.

RIM’s device sales reached 11.2 million units in Q2, while Apple's device sales reached 8.7 million units or 2% of the overall device market, with a 14.2% share of the smartphone market.

Android share surged in Q2, overtaking Apple's iPhone OS to become the third ranking OS in the world.

However, average selling prices were lower than expected and margins fell, which Gartner said was due to a stronger dollar, a depreciating euro and intense competition.

Written by Mobile Today
Mobile Today


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