LG’s Steve Fraser joins Purple Cloud

LG’s Steve Fraser joins Purple Cloud
Former LG head of retail and distribution Steve Fraser is working as a consultant for brand licensing company Purple Cloud.

Fraser, who worked at LG for almost four years, headed up the manufacturer’s retail and distribution strategy.

Purple Cloud has recently struck a deal with Chinese manufacturer Bird to handle its UK sales enquiries.

Prior to joining LG, Fraser worked at retailer Carphone Warehouse.

LG has lost a large portion of its senior management team over the last year, including John Barton, former sales and marketing director; Ward Crawford, former COO; and Jeremy Newing, head of marketing. Jim Michel is currently standing in as interim sales director.
Written by Mobile Today
Mobile Today


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