8/26/2010 12:44:00 PM
ASA launches consultation into mobile broadband speed advertising
The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.
The consultation will examine advertising of broadband speeds across the telecoms industry, including the advertising of mobile broadband speeds. The review aims to ‘provide better clarity for consumers’, the ASA said.
The review, which will look at the speeds advertised by operators on 3G networks as well as fixed line services, was launched at the end at of July following an Ofcom report into broadband speeds.
Vodafone and 3 confirmed they have shared their views with the ASA.
Meanwhile, BT has had an advert banned by the ASA over broadband speed claims. BT’s claim that it was ‘rolling out up to 20 Mb/s speeds to give [you] a consistently faster broadband’, has been banned for misleading customers.
The ASA found that the 20 Mb/s claim could not be supported as being consistently faster than BT’s 8 Mb/s service.
In 2008, the ASA upheld a complaint about Vodafone’s mobile broadband speed having the ‘fastest, most reliable mobile broadband in the galaxy’.