9/1/2010 10:20:00 AM
Sony Ericsson moves closer to Sony
Sony Ericsson and Sony will work more closely on product development, content, branding and interconnected devices, Sony Ericsson UK MD Nathan Vautier told Mobile this week.
He declined to comment on reports that Sony Ericsson is developing a PlayStation smartphone with Sony but said: ‘I can say that our relationship with Sony will continue to get closer and stronger. There is a huge amount of excitement at the possibilities. It is about how we can use each other in the right way.’
He added: ‘One area we are investigating is interconnected devices. There is a huge wealth of content Sony has access to and we are looking at how we can use that across all the portfolio.’
Vautier said Sony Ericsson’s primary focus is to make its smartphones ‘the most entertaining’. He added: ‘To do that we need to use content in the right way, and one thing we have within our family is the wealth of content that Sony has.’
Sony Ericsson is also planning to develop its eStore proposition. Vautier said: ‘We are looking at how we align our eStore – as consumers become more comfortable online we are looking at developing the service – it’s about how we support existing consumers and bring in new customers.’
Sony Ericsson will launch the Xperia X8 in ‘early Q4’, said Vautier. In the same quarter, the manufacturer will launch the Yendo – the first Walkman phone to feature a touch-screen.
However, Vautier said the manufacturer’s main focus was on developing mid to high-end Android smartphones.
He said: ‘Android is where we feel we can drive and bring a lot of exciting products to market so it is the core platform for us.’
Vautier insisted Sony Ericsson will still use Microsoft Windows, Symbian and its own platform OSE.
UEFA deal evidence of closer ties
Sony Ericsson’s UEFA deal is further evidence of closer ties to Sony, Vautier said.
The deal sees Sony Ericsson leverage Sony’s existing UEFA Champions League Partnership to become the official mobile handset of the UEFA Champions League.
The venture is expected to deliver a UEFA Champions League Mobile Android App aimed at Sony Ericsson’s Xperia portfolio.
‘This is proof of how we are working more closely and how our brands can support each other,’ said Vautier.