9/1/2010 11:29:00 AM
Orange first to launch HD voice services
Orange became the first operator to launch HD voice in the UK today (1 September).
The new service, which is intended to improve the quality of calls by reducing background noise, has been on trial in Bristol, Reading and Southampton since June.
HD voice will be available on enabled handsets such as the Nokia 5230, Nokia X6 and Samsung Omnia Pro. It is thought that Orange will aim to provide the service across all handsets in due course.
Handsets compatible with HD voice will carry branding promoting the feature.
HD Voice has been achieved through ‘tweaking’ the network, allowing better audio quality but without using more network resources.
The technology behind HD voice uses the 3G network and WB-AMR (wideband adaptive multi-rate) speech codec on wider speech bandwidth.
Orange is anticipating take-up of the service by both consumer and business customers.
Everything Everywhere chief executive Tom Alexander (pictured) said: ‘Although what we use our mobile handsets for has evolved significantly in the past few years, the way we make mobile calls hasn’t changed a great deal since the 1990s.
‘So we’re proud to be the first telecommunications brand in the UK to change this and offer customers a revolutionary new calling experience.’
It is thought that 3 will also launch HD voice later this year.