Vodafone reorganises group structure

Vodafone reorganises group structure

Vodafone has created a new group level structure to help deliver the operator’s strategic goals.

The changes take effect from 1 October and sees the organisation creating two ‘operating regions’ rather than three.

Before the reorganization, Vodafone had three operating regions within its structure: Europe, Central Europe, Africa and the Middle East.

The new structure will see Central Europe being absorbed by Europe, with Michel Combes continuing to lead as regional CEO. His remit will now cover all existing business in Europe with the addition of the Czech Republic, Hungary, Romania and Turkey.

The other division will be made up of business from Africa, the Middle East and Asia Pacific. Regional CEO for the region will be Nick Read, former Vodafone UK CEO.

Read was previously responsible for the Asia Pacific and Middle East region and has had Africa added to his responsibilities.

The operator is also restructuring its commercial divisions to bring them within the new division ‘group commercial’, which will be headed up by chief commercial officer Morten Lundal, who will report to Group CEO Vittorio Colao.

The new group commercial division will include group marketing, Vodafone business services and Vodafone global enterprise and partner markets, which were previously stand alone divisions.

All technology functions in Vodafone companies will report to group technology, with Group CTO Steve Pusey reporting to the Group CEO.

Meanwhile, the Group CEO Vittorio Colao and CFO Andy Halford will work alongside the strategy and business development director to take responsibility for maximizing Vodafone investments, such as Verizon Wireless and Bharti Holding, that no longer fall within regional structures.

In a statement, Vodafone said: ‘The new organisation is designed to focus on Vodafone’s key commercial and financial priorities: customer and commercial strength, leadership in data, brand advocacy, cost efficiency and shareholder returns and simplify the Group’s organisation by reducing layers and simplifying managerial governance.’

Written by Mobile Today
Mobile Today


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