LG is hoping that its latest range of Optimus mobile devices will enable it to take market share from rival smartphone manufacturers, such as Nokia, RIM, Apple and HTC.
Speaking at a live interactive news conference to launch the devices from Seoul today, Skott Ahn, CEO and president of LG Mobile Communications Company, said: ‘The Optimus range symbolises a new beginning in the smartphone arena. We will be very aggressive about taking the top position very soon.’
Ahn said that LG had very high expectations for the Android powered Optimus One and Optimus Chic and predicted they would sell 10 million units. ‘We are launching the phones with 120 million customers in 90 countries. We are targeting a wide range of consumers across a wide range of market segments.’
LG has a long way to go to overtake its rivals in the smartphone segment. According to analyst IDC, the top five smartphone manufacturers globally in Q1 were: Nokia (21.5%); RIM (10.6%); Apple (8.8%); HTC (2.6%); and Motorola (2.3%). Overall, LG is the world third largest manufacturer behind Nokia and Samsung.
In a live Q&A, Ahn said that LG was definitely working on a tablet device, but revealed nothing about when it might be released. He said: ‘I should underline that we are quite confident we will provide the best tablet of its kind when we are ready. It is a very important category and we don’t want to just provide a large smartphone.’
Current rumours suggest that the tablet might just be available in Europe by Christmas, but it is more likely it will not appear before Q1 2011.
Questioned as to whether LG would stick with Android for all its Optimus range, Ahn replied: ‘Optimus will represent all the smartphones from LG no matter which platform they are based on.’
There are strong rumours that LG will be launching a Windows Mobile 7 Optimus device in the near future.
LG Optimus One and LG Optimus Chic
The Optimus One and Optimus Chic are being aimed at first time smartphone users. Both are powered by Android 2.2 (Froyo) and optimised for Google Mobile Services, such as Voice Search, Voice Actions, Goggles, Shopper and Maps with Navigation.
The Optimus One features a camera with face tracking and smile shot, a 3.2-inch wide HVGA screen and a long-lasting 1,500mAh capacity battery.
The Chic’s design is aimed at more style conscious buyers and offers a unique on-screen phone feature which allows users to remotely control the device from their PCs. It also features LG Air Sync, which allows users to wirelessly sync contacts, photos and other information with computer and cloud databases. Multimedia content can be shared with other DLNA certified devices.