9/15/2010 10:23:00 AM
Nokia comes back with fighting talk
Nokia’s annual conference in London this week saw the Finnish giant announce three new smartphones and vow to fight back against its rivals in the mobile space.
Despite Nokia CEO Olli-Pekka Kallasvuo’s absence from Nokia World, VPs from the world’s biggest handset manufacturer were in a bullish mood.
Nokia executive VP for markets Niklas Savander (pictured) stepped into Kallasvuo’s shoes and opened the conference.
He said: ‘Nokia is going through a tough, challenging transition, but we have laid our foundation for success.’
Savander claimed that on average, 260,000 Nokia smartphones are sold globally every day, adding that Symbian still holds 40% of global market share despite competition from other operating systems.
Savander said Nokia is aiming to ship more than 50 million of its new range of devices. He said: ‘We have not been as competitive as we want to be in smartphones. Today we shift into high gear in Nokia’s fight back to smartphone leadership.’
Over 100 mobile networks have signed up to sell the Nokia N8, a device that is expected to hit the UK in October.
‘The new family of Symbian devices represent transition of our mainstream smartphones legacy to cutting edge,’ said Savander.
However, commentators claimed that Nokia is facing an uphill battle due to its falling profit margins. Over the past seven years, the difference between the manufacturer’s revenue and profit has increased steadily.
But despite these figures and talk of a management fall-out, Nokia remained confident that it could recover its position in the market.
Nokia executive VP of mobile solutions Anssi Vanjoki said: ‘Symbian is
the most popular smartphone platform on the planet. The new Symbian is faster, smoother, easier to use and more intuitive and we have kept the features people know. I call it “the familiarity of the new”.’
Nokia failed to announce any handsets on the MeeGo platform.
Nokia’s new smartphones
- The Nokia E7 is marketed as ‘the ultimate business smartphone’. It has Microsoft Exchange ActiveSync to direct real-time and secure access to corporate email inboxes and other personal applications
- The mid-range Nokia C6 is marketed as the ‘small and stylish smartphone’
- The Nokia C7 is a social networking smartphone, which allows updates from social networks such as Facebook and Twitter