Nokia has unveiled a strategy to connect the ‘next billion’ people to the internet.
Nokia's vision of ‘Connecting People’ beyond telephony was highlighted on final day of its Nokia World event.
To demonstrate its commitment to emerging markets, Nokia also updated a portfolio of ‘feature-rich’ phones and underscored internet services that cater to a world in which four out of five people are within reach of a cellular signal.
Mary McDowell, Nokia's executive vice president for mobile phones, said the company is ideally placed to capture much of the projected growth in the global marketplace and that Nokia intends to maintain its leadership in voice and data for the masses.
McDowell said: ‘More people will join the information age using a mobile phone than a PC. With approximately 80% of the world's population in reach of a cell tower, it is the mobile phone that will offer the first PC-like experience for many of the next billion people who will come online.’
She added that Nokia will leverage its local knowledge of consumers, distribution strength and scale to innovate and deliver what consumers deem is valuable at prices they can afford.
McDowell also emphasised that in addition to well-made, well-priced devices, consumers everywhere crave apps that deliver globally and locally relevant content. She added that they want it quickly, easily and affordably.
‘New kinds of services and powerful software typically associated with smartphones are becoming more important in the traditional mobile phone space,’ she said. ‘We are rolling-out targeted services to meet consumer demand for connectivity, access to information and affordability.’
The company said that Ovi Mail has attracted more than 14 million email activations, the large majority of which are new users coming from emerging markets. In the last six months alone, 60% of new Ovi Mail accounts were from Southeast Asia Pacific and Africa, and more than 77% of people in the Middle East and Africa are now signing-up for Ovi Mail on their Nokia mobile phone instead of a PC.
In addition, more than 80% of Ovi Mail consumers globally are accessing their mailboxes from their mobile device.