Nokia ambushes HTC launch

Nokia ambushes HTC launch

Nokia ambushed an HTC launch today with guerilla marketing tactics.

Delegates attending HTC's event were greeted by people walking around holding red balloons against the backdrop of Tower Bridge.

The balloons read: 'I know where I am going with Nokia Ovi maps.'

HTC is expected to announce the HTC Desire HD at today’s event. Meanwhile, Nokia World continues in London's eXcel centre today.

HTC manufactures handsets across a number of platforms, but has a large number of Android devices.

Written by Mobile Today
Mobile Today

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