One million opt-in to O2 More

One million opt-in to O2 More

More than one million customers have opted into O2 More - O2 Media's targeted mobile advertising service less than one year since its launch.

The opt-in service allows brands to target campaigns at specific consumers, providing them with exclusive offers and tailor made information.

O2 More is central to O2 Media’s brief, which is to provide personalised media opportunities for brands using O2 customer data.

Since O2 Media’s launch last year it has delivered over 1,000 campaigns for major companies including Adidas, Cadbury, Blockbuster, Interflora and Mothercare.

Shaun Gregory, MD of O2 Media, said: ‘The fact that over one million of our customers have chosen O2 More speaks volumes about how permission based marketing can address challenges around privacy.

‘We continue to see more and more brands come on board and develop a great customer experience that is set to include richer formats. It’s about taking mobile advertising to a new level and delivering the ‘wow factor’ for consumers.’

Orange followed O2’s lead this year, launching a similar service in January this year called Orange Shots, which uses the Blyk messaging platform to target subscribers.

British universities recently used the Orange Shots service to advertise vacancies on courses during this year’s clearing process.

Written by Mobile Today
Mobile Today


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