9/21/2010 11:43:00 AM
Orange launches value Android handset
Orange has announced the first in a range of own branded Android handsets aimed at the mass market.
The touch-screen ‘San Francisco’ will be available on contract and pay-as-you-go for £99.
The 3G handset will operate on Android 2.1 has a MP3 player, built in FM radio and a 3.2 megapixel camera.
The San Francisco is manufactured by ZTE and is expected to do well on pay-as-you-go in the run up to Christmas.
Earlier in the year Orange devices chief Patrick Remy told Mobile the operator’s strategy was to bring Android to the masses as part of its multimedia vision. He said that the strategy would begin with Orange own branded devices, but would also feature ‘grade A’ manufacturers, such as LG.
Everything Everywhere director of devices Phil Roberson said: ‘The San Francisco is the first in a series of affordable Android devices we have planned for Orange. Combining its great functionality with our pay-as-you-go price plans, it really does offer users tremendous value for money.’
The operator will launch a marketing campaign to support the launch of the device.
On Orange’s Dolphin pay-as-you-go plan a £10 top-up gives customers inclusive internet and 300 free texts.