Read Tim Cook's Power 50 profile for 20164 June 2016
An incredible year of financial success at Apple and never ending popularity of the iPhone was tempered by a slowdown in sales in the first quarter of 2016. However, the dip was only in comparison to the Californian brand’s outstanding performance which had preceded it.
Cook remains the driving force behind this smartphone superpower, with so much of the control globally taken from the manufacturer’s Cupertino headquarters. Rivals continue to watch with concern as Apple continued its steady march in to the service sector and took aim at the lower end of the market with its iPhone SE device.