Read Marc Allera's Power 50 profile for 20184 June 2018
During the past 12 months, Marc’s remit has been expanded to cover not just EE but also BT Consumer. Both divisions have enjoyed successful years, with EE maintaining its position as the UK’s largest mobile network both in terms of coverage and subscribers, and are bright spots for the wider BT Group.
When you are already number one, it can be tempting to rest on your laurels, but Marc has overseen the expansion of the EE network with a focus on landmass coverage, new retail and customer service initiatives, and is helping BT and EE establish themselves as leaders in convergence with new products launched last month.
Convergence is a trend that will not only transform BT and EE, but the whole industry. The expansion of his role is testament to the faith placed in him by BT and the focus on improvement through customer experience and innovation is why Marc is our Person of the Year