Following 6 months of Profiling, research and voting we were delighted to announce 2017's Person of the Year David Dyson, CEO Three UK.
Three’s leader aimed to not just change the company, but to change the industry as well. While upholding the brand’s reputation as a price-led market disruptor, he’s transformed the UK brand into a household name with a loyal fan base. While running the smallest player in the market, he’s turned the tables on market leaders and regulators alike.
Describing his 2011 appointment as UK CEO, Dyson said his priority was to ‘reinvent the rules of mobile’ and collectively with the rest of Three, it’s hard to argue. Spectrum, joins coverage and speed in the realm of public consciousness, forcing rivals to enter a debate in which they dictate the terms.
The only network CEO to see out the whole of an incredibly turbulent 2016, David Dyson led Three through a maelstrom of challenges and came out the other side stronger. Coupled with resilient revenues and continued staff support, his position as the industry’s most powerful may be controversial but it is incontrovertible.