Tim Cook - CEO, Apple

Tim Cook - CEO, Apple

The man criticised, rather unfairly, for not being his predecessor has continued to deliver where it matters and delivered record iPhone unit sales and revenue. And this was with a supposedly underwhelming handset. The manufacturer has showed it is not afraid to introduce new categories when it matters, with the iPad mini causing a surge in tablet sales. Attention will be on whether it will deliver its eagerly hoped for entry level iPhone later this year.

That’s not to say it has been plain sailing. Cook’s executive appointments have been poor and the launch of Maps was a disaster. But Apple continues to dominate the market, and like it or not, all parts of the industry have their eyes on Cook and those folks in Cupertino.

Written by Mobile Today
Mobile Today


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