5/30/2013 12:36:06 PM
Gill Ford - senior mobile phone buying manager, Tesco
A second year in a row for the well-regarded handset buyer at the UK’s biggest supermarket. Gill Ford is lauded for her influence, decision making and bravery in ranging handsets in Tesco’s mobile offer. Among the many who spoke highly of her was one executive, who said: ‘Her ranging decisions, planning and execution are impeccable.’
Tesco Mobile has been rightly praised for its innovative approach to tariffing and service, with the MVNO seen as one of the key players in the industry. But tariffs would be nothing without the handsets to back them up. Ford’s leadership in making sure the right handsets are in front of the right consumers has ensured Tesco Mobile is a strong contender.