Jamie Heywood - director of mobile, Virgin Media

Jamie Heywood - director of mobile, Virgin Media

An interesting year awaits Heywood after Virgin Media was bought by Liberty Global in a multi-billion dollar deal earlier this year. The company’s new owners highlighted mobile as a key area for the business in the years ahead. Under Heywood, Virgin Mobile has remained a key player in the industry, disrupting the market as it locks in consumers with its low cost quad-play offer. It has played around with tariffs, offering insurance alongside the usual package of minutes, data and text, but also moved into unlimited – an area most operators are shying away from. Whether Virgin Mobile stays focused on its own base of customers or is freed up under Liberty Global to go aggressively after consumers will be a story to watch in the year ahead.

Written by Mobile Today
Mobile Today


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