5/30/2013 12:48:33 PM
David Moffatt - CEO, Lebara
Lebara is seen as one of the leading lights in the MVNO business, showing how the sector can innovate and find new business better than operators with considerably greater scale. Moffatt’s leadership has resulted in Lebara increasing its customer numbers by almost a quarter. It displayed one of the smartest marketing moves of the year by giving free calls to Olympians and staff at last summer’s games who wanted to call home. And it has proved that it can bring new products easily to market, such as its Lebara Money global transfer service and its Tourist Packs. Lebara is proving to be a company worth copying, with Moffatt’s success proving imitation is the best form of flattery.