5/30/2013 12:52:15 PM
David Sear - UK CEO, Weve
Weve has been an under the radar player in the mobile industry since it was formed by EE, O2 and Vodafone, but its impact could be far reaching. Sear’s JV has been beavering away behind the scenes at integrating systems so that the holy grail of mobile marketing could finally be realised - something that could result in consumers getting location specific adverts, coupons for whatever store they are standing in, or the latest innovations in retail.
Mobile money could be next. Seen as The Next Big Thing for some time, Weve is working to strip out the stress of putting payments onto handsets. There have been many false dawns, but under Sear’s leadership, mobile payments may finally be cracked.